leap forward
Partner with minneapolis Seo experts
Taking ‘Honest’ To New Heights
Ever been screwed over by an SEO or ‘website’ company? It’s okay, you’re not alone – people everywhere are getting played every single day by those who work in this industry. In response, we’re taking honesty to the next level. We’ll report to you about the good, the bad, and the ugly. If we can’t be honest about where we’re at, how would we ever figure out where we’re going?
Unbiased Reporting
We don’t want you to wonder if our service is effective – we want you to know it. We’ll send you regular reports that utilize data from third party tools – you can see for yourself whether we’re succeeding or failing.
Tangible Goals
What does success even look like in SEO? It’s different for every website, and we’ll figure out the goals we’re shooting for together so that we can be absolutely positive of when and where we’re hitting the mark.
Real, Quality Work
Nothing’s quite as frustrating to us as the agencies out there who prefer “scaleability” over “effectiveness”. Our team will work hard to produce results. We don’t believe in sitting back and hiring out cheap labor.
Doing SEO As It Should Be Done
Search engine optimization isn’t about making use of cheap tactics, tools, and labor to pump out all sorts of nonsense on a website with the idea that “something” will rank. To us, SEO is all about telling great stories for brands that are genuinely worth hearing about. We’ll back that up with technical knowhow, but we put our focus on what matters first – great content.
What’s SEO All About?
Your Customers are Searching for You
Our Destination: Page One
Not everyone realizes it, but a lot of thought goes into just about any website that you see on the first page of Google and Bing for…anything! Search engine optimization is the fancy name for “trying to get my website found” and it can be a lot of work.
You might come across firms that offer one-time SEO makeovers or, even worse, ongoing service that’s rooted in whatever they can do automatically with minimal effort on their part.
This is all bad news. It’s like putting lipstick on a pig (not to say that your website is like a pig – our apologies to anyone who took that the wrong way).
Don’t fall for the trap – grill your SEO company about what it is that they do for you. If you’re considering hiring us – grill us too!
Why?
Because there are a lot of con artists out there in Minneapolis. We love business owners here in the cities and we don’t want to see a single one fall for the trap of a subpar “web & SEO company” ever again.
What Goes Into An Effective SEO Strategy?
That’s a fantastic question! Thanks for asking! The short answer is that effective SEO strategies can look pretty different from one another.
On a regular basis, we come across content that doesn’t appear as if it should rank so well for what it is. On the other hand, we often come across textbook SEO methodology that ranks well too.
The thing is, a bunch of these SEO companies here in Minneapolis would have you believe that technical formatting, local citations, and backlinks are what put pages on the first page SERPs (search engine result pages.)
In our opinion, that stuff’s great (and we do all of it) but it’s just the icing on the cake. The cake itself is made up of amazing content that’s relevant, helpful, groundbreaking, exciting, or somehow useful to those who come across it.
Basically, the people finding your site have to like what they see. If they do, they’re likely to make it obvious in a variety of different and measurable ways.
We call these ranking factors. They’re statistics that measure things like time spent on page, user retention, clicks (and other interactions), and more.
Making Sense of Ranking Factors to Determine a Page One Result
If you searched for the phrase “Best Pizza Places in Minneapolis” and landed on this page, you’d probably be pretty upset since, sadly, there’s little to do with pizza here. (That said, if you’re looking for a recommendation, we’re always happy to provide it.)
Since search engines ultimately want you to find whatever it is you’re looking for, they’ve determined all kinds of ranking factors that determine how relevant a page is to what you searched.
Those factors include the metrics we mentioned above, but also some more familiar SEO factors like keyword optimization, backlinks, and the like.
That said, relevancy’s just half of the SEO equation. You also have to prove that you’re trustworthy – and that involves a lot more than just having a couple of references.
Proving Yourself Trustworthy (To Search Engines)
If you spend any amount of time researching SEO or SEO companies, you’ll probably come across a lot of conversation surrounding backlinks, link building, and the like. That’s because proving your site as trustworthy is very important in SEO. Search engines don’t want to put their users at risk, so they prioritize sites that they can trust.
Trustworthy sites are those that have security features, lots of backlinks from other trustworthy sites, reviews, and a history of performing at a high level. We’ll help you to prove yourself as trustworthy so that you can bring in the best kind of business.